Companies that offer products that replicate the full range of capabilities we provide. For example, Google has integrated
social functionality into a number of its products, including search and Android, as well as other, largely regional, social
networks that have strong positions in particular countries.
• Companies that develop applications, particularly mobile applications, that provide social or other communications functionality, such as messaging, photo- and video-sharing, and micro-blogging.
• Companies that provide web- and mobile-based information and entertainment products and services that are designed to engage people and capture time spent on mobile devices and online.
• Traditional, online, and mobile businesses that provide media for marketers to reach their audiences and/or develop tools and systems for managing and optimizing advertising campaigns