USインターネット企業の決算書「競合」欄メモ-Alphabet-

Alphabet

時価総額:約493B
売上:約$75B
営利:約$19B

2015年、Googleは広告収入で約6兆7000億円の売上をあげている。化け物。
売上のうち半分の約$35BがUSから。

競合

①検索エンジン
Yahoo, Microsoft’s Bing, Yandex, Baidu,Naver, WebCrawler, and MyWebSearch.

②Googleを介さずコンテンツにリーチするサービス
Kayak (travel queries), LinkedIn (job queries),WebMD (health queries), and Amazon and eBay (e-commerce).
Some users will navigate directly to such content, websites, and apps rather than go through Google.

③SNS
Facebook and Twitter Some users are increasingly relying on social networks for product or service referrals, rather than seeking information through traditional search engines

④他の広告媒体
Television, radio, newspapers, magazines, billboards, and yellow pages.
Our advertisers typically advertise in multiple media, both online and offline.

⑤他のオンライン広告のプラットフォーム
Criteo, AppNexus, and Facebook,that compete for advertisers with AdWords, our primary auction-based advertising program

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